‘However, no charity, of any size or sector, can raise money, engage stakeholders and the wider public or indeed achieve lasting change without well planned, well executed communication. This applies to very small, wholly volunteer-run local charities and multinational charity brands alike. The real challenge is to ensure that the role and impact of effective communication is well understood at every level in the organisation and that it is clearly delivered in pursuit of charitable objectives.’
This quote taken from the article in the Guardian raises some interesting questions for youth ministry. Do we have communications policies? Have we even thought about the communications we are currently using? How are we integrating social media into our work and overall communications? Who are we communicating to? Clients? Young People? Funders? Managers? Church Leaders? Supporters?
This then leads to questions about whether ‘communications’ as a stand alone item/department/thought is even valuable or valued? The young people we work with are increasingly engaging with new ways of communicating locally and globally. They have changing expectations on how they would like to be communicated with. The author of the article points out that;
‘Over the next 10 years we will probably see any number of new devices and channels become available to us and we will need to respond quickly but without simply jumping on every bandwagon.’
Concrete is aspiring to help navigate this tricky path over the coming years, negotiating new products, sources and thinking in order for us all to better communicate with each other. Watch these blogs!
Here is another interesting article about Facebook’s 10th Birthday and what we might be expecting next! With some interesting stats relating to young people leaving Facebook and older people joining.
‘iStrategyLab’s figures showed that although the 13-17 age group fell by 25 per cent (from 13.1 million to 9.8 million) the 25-34 demographic grew by 33 per cent (33.2 million to 44 million), with far greater growth for the 35-54 age range (up 41 per cent) and 55+ (up 80 per cent).’